EU/Bloemenbureau Project

Het driejarige programma van Bloemenbureau Holland, mede gefinancierd door de Europese Unie en uitgevoerd door Horticonsult bestond uit drie verschillende onderdelen, alle op het gebied van kennisuitwisseling in de sierteelt. Speerpunten waren kwekersrecht, marketing, duurzaamheid, certificering, kwaliteit en partnership.

9 beursdeelnames

27 seminars

36 nieuwsbrieven

Focus op de vakpers en uitgangsmateriaal in het Nederlands, Engels, Duits, Spaans en Italiaans. Download voorbeeld Nieuwsbrief  hier.

Houseplant of the Month  2013-2016

Starting August 2013 Horticonsult Global Partners bv is the Executive Body for the promotion campaign Houseplant of the Month, initiated by the Flower Council of Holland and co-financed (50%) by the European Commission. With a total campaign budget of € 6 million the use of houseplants is promoted in Germany, France, United Kingdom and the Netherlands. The campaign will end in July 2016 and have a monthly appearence in many consumer’s newspapers, magazines and websites and particularly on social media such as Facebook and Twitter. Ads in professional magazines and websites will draw the attention of retail flower shops in all four countries. Florists can download point-of-sale materials from the website of the Flower Council in all four countries. For more information go to www.mooiwatplantendoen.nl , www.pflanzenfreude.de , www.thejoyofplants.co.uk or www.maplantemonbonheur.fr .

My Favorite Flower  2014-2015-2016-2017

Starting February 2014 Horticonsult Global Partners bv is the Executive Body for the promotion campaign My Favorite Flower, initiated by the Flower Council of Holland and co-financed (50%) by the European Commission. With a total campaign budget of € 8 million the purchase of cut flowers  is promoted in Germany, France, United Kingdom and the Netherlands in early autumn. The campaign will end in February 2017 and exists of:

  • a major outdoor campaign in many big cities in Germany, France, the UK and in the Netherlands
  • ads in many consumer’s newspapers, magazines and on websites and particularly on social media such as Facebook, Twitter and Pinterest.
  • Ads in professional magazines and websites will draw the attention of retail flower shops in all four countries.

For more information go to www.mooiwatbloemendoen.nl , www.tollwasblumenmachen.de , www.funnyhowflowersdothat.co.uk or www.officedesfleurs.fr .